Robert Cialdini’s principles of persuasion reveal the psychological triggers that influence our decisions.Learn these six powerful principles and how to recognize when they’re being used on you.
What You’ll Discover:
- The six psychological triggers that control human behavior
- How marketers and politicians exploit these principles daily
- The ethics of persuasion and where to draw the line
- How to defend yourself against manipulation tactics
- Using these principles positively to improve your influence
Stories That Illustrate These Principles:
- Amazon’s “customers who bought this also bought”: Social proof principle driving billions in additional sales
- Hare Krishna airport flower donations: How the reciprocity principle turned annoying solicitations into profitable fundraising
- Tupperware parties: How the liking principle (buying from friends) built a billion-dollar direct sales empire
- Limited-time offers: How scarcity marketing made Black Friday a $9 billion shopping phenomenon
- Doctor testimonials in ads: How authority principle makes medical endorsements so powerful in advertising
- Kick starter campaigns: How commitment/consistency principle drives people to fund projects they’ve publicly supported
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